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Solutions

Ensuring a brand’s presence is at the heart of any online media strategy. This requires creating dedicated spaces (such as corporate web sites, event promotion sites, Facebook pages, and YouTube accounts) and calling on SEO, SEM, and display techniques to broadcast your message widely.

Social media marketing efforts ensure a qualitative viral spread inherent to seducing prescriptive communities. Three challenges are key to social medial marketing agencies’ success:

  1. Target the key influencers who could potentially become ambassadors for the brand:
    • How to measure their influence?
    • In which sector does their influence spread?
    • Do they have affinities with the brand?
  2. Engage the conversation with these influencers:
    • Address each one personally rather than communicating massively to all
    • Be knowledgeable about influencers’ areas of interest to fuel the conversation
    • Invite the influencer to continue the conversation with his community
  3. Measuring your actions’ impact:
    • Define measurable key performance indicators
    • Assess these indicators’ weight in the final ROI calculation: articles, unsolicited posts, visits, bookmarks, comments, votes, videos seen, and qualified contacts gained

Linkfluence supports social media marketing agencies’ work in this area with engage and impact. Engage helps to target the right influencers upstream, during the campaign definition. Impact evaluates with precision a campaign’s success.

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Legal Disclaimer

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RTGI SAS is the publisher of this web site.

Its headquarters are located at Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France. Its capital stock is €80,000. The company is listed with the Corporate and Trade Register of Compiègne under the number 491 601 936.

Legal representative: Mr Alain Le Berre

Publication editor: Mr Guilhem Fouetillou

English texts: Patricia Lane www.francoamericanquill.com

Industrial and intellectual property rights

Linkfluence, Linkscape, Linksight, and Linkspread are RTGI SAS registered trade marks.

Except as expressly provided herein, the web site’s texts, graphics and multimedia content are protected under French copyright law.

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The information collected by this web site is only used by RTGI SAS to handle your request.

You have the right to access, modify, or correct your information and to cancel your account at any time, in accordance the Law of 6 January 1978, referred to as the "Law on Information Technology and Civil Liberties".

To exercise one of these rights, please write to: Mr. Alain Le Berre, RTGI SAS, Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France.

The data you entrust us with are kept for 12 months after their inscription on the web site. Passed that time, they will be deleted.