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Solutions

Traditional PR have evolved thanks to social media and their scope has grown measurably.

Even if the goal remains the same: to uphold good public relations. Yet PR agencies face many challenges in this new participative era:

  1. Monitoring in real time conversations involving clients, products, and competitors:
    • Where do these conversations take place? On what platform (blogs, media, social networks, micro-conversations)?
    • Which communities of interest do these conversations target?
    • What is the reach (audience and spread) of these conversations? What is their influence?
  2. Discovering the new influencers, ambassadors, and trendsetters in social media:
    • In which areas do they have influence? What relays do they leverage?
    • What is their relationship to brands and to PR activity?
    • Where and on which medium to contact them depending on the relationship triggered?
  3. Needing to be both réeactive and proactive in a crisis:
    • How to evaluate the intensity of the risk depending on who is speaking, his influence, the medium used and its potential to go viral?
    • How to gauge the chances it will spread to mass media (from online to radio/TV/press) and control the usual paths by which a conversation spreads (via nytimes.com, washingtonpost.com, cnn.com)?
    • How to adopt the codes of each community you are speaking to?

Linkfluence supports PR2.0 agencies thanks to its e-reputation barometer (1,3), its engage pack (2) ) as well as its political and brand observatories (1).

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RTGI SAS is the publisher of this web site.

Its headquarters are located at Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France. Its capital stock is €80,000. The company is listed with the Corporate and Trade Register of Compiègne under the number 491 601 936.

Legal representative: Mr Alain Le Berre

Publication editor: Mr Guilhem Fouetillou

English texts: Patricia Lane www.francoamericanquill.com

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