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Solutions

What’s clear: now only a small portion of corporate-led brand communications takes place online; consumers propel most on-line brand communications. These constantly changing conversations that spread throughout the web are of tremendous value to companies.

They mould your image day in, day out. They must be watched continuously for you to control your e-reputation and carry out the right communication tactics (influence, PR 2.0, CRM).

Knowing who carries these conversations, their communities, their influence and how to influence them in turn is critical. These messengers’ effect can be nil or planetary. Those that launch a conversation can be your worst detractors or most effective ambassadors. The communities that latch on to these conversations can develop an influence that exceeds that of traditional media. You need to share your own message with them and to join them in their community activities to leverage the power of their recommendations and referrals (buzz marketing, WOM marketing).

These conversations are teeming with experiences and stories centered around or involving brands and products. They need to be discovered, extracted, segmented, and analyzed to understand the representations they create (Brand Essence2.0, u&a2.0).

Because they forewarn consumers’ expectations and consequently upcoming trends, they must accurately be assessed in order to pinpoint weak signs, innovative uses, emerging means of consumption and to differentiate them from the background noise and interferences (trends).

Because they often signal consumer expectations and, so, trends to come, they must be evaluated with care to identify weak signals, innovative uses, emerging modes of consumption, and set them apart from all the background noise (trends).

Linkfluence offers innovative products for each phase in your marketing cycles:
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Legal Disclaimer

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RTGI SAS is the publisher of this web site.

Its headquarters are located at Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France. Its capital stock is €80,000. The company is listed with the Corporate and Trade Register of Compiègne under the number 491 601 936.

Legal representative: Mr Alain Le Berre

Publication editor: Mr Guilhem Fouetillou

English texts: Patricia Lane www.francoamericanquill.com

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Linkfluence, Linkscape, Linksight, and Linkspread are RTGI SAS registered trade marks.

Except as expressly provided herein, the web site’s texts, graphics and multimedia content are protected under French copyright law.

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The information collected by this web site is only used by RTGI SAS to handle your request.

You have the right to access, modify, or correct your information and to cancel your account at any time, in accordance the Law of 6 January 1978, referred to as the "Law on Information Technology and Civil Liberties".

To exercise one of these rights, please write to: Mr. Alain Le Berre, RTGI SAS, Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France.

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