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Products

U&A2.0Study of product use and perceptions expressed on the social web

How to develop products that are the most likely to win over a market, understand consumers’ profiles and daily concerns, and respond as well as possible to their expectations and needs?

These are just a few of the challenges brands face. What is key to take them on? Market and consumer-segmentation data, daily behavior observations, and opinion and perception audits are essential and often included in our Usage and Attitudes studies (U&A).

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Why linkfluence?

  • Observe the uses and representation associated with your products that crop up in Internet users’ spontaneous conversations
  • Benefit from a research protocol that is similar to traditional U&A studies to be able to compare these results
  • Distinguish each of the communities that speak about products and benefit from the information each provides (psychographic and socio-demographic segments)

U&A studies often find that it is difficult to detect a consumer’s daily behavior toward a given product because these are often undertaken in vitro rather than in vivo. Linkfluence has developed the U&A2.0 study to succeed in leveraging the mass of attitudes consumers describe spontaneously on the social web.

It allows you to understand, for any country, your market’s segmentation (by targeting the new communities consumers choose) and the manner in which a product or a category of products exists within each segment. Our U&A2.0 studies provide many insights that support a brand’s product development policy.

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Legal Disclaimer

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RTGI SAS is the publisher of this web site.

Its headquarters are located at Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France. Its capital stock is €80,000. The company is listed with the Corporate and Trade Register of Compiègne under the number 491 601 936.

Legal representative: Mr Alain Le Berre

Publication editor: Mr Guilhem Fouetillou

English texts: Patricia Lane www.francoamericanquill.com

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Linkfluence, Linkscape, Linksight, and Linkspread are RTGI SAS registered trade marks.

Except as expressly provided herein, the web site’s texts, graphics and multimedia content are protected under French copyright law.

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You have the right to access, modify, or correct your information and to cancel your account at any time, in accordance the Law of 6 January 1978, referred to as the "Law on Information Technology and Civil Liberties".

To exercise one of these rights, please write to: Mr. Alain Le Berre, RTGI SAS, Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France.

The data you entrust us with are kept for 12 months after their inscription on the web site. Passed that time, they will be deleted.