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Linkfluence’s observatories present a “best of” of social web trends by sector.

Political observatory

Listen to the spontaneous opinions expressed by hundreds of thousands of social web contributors! You no longer need to ask questions. Linkfluence selects community opinion leaders for you to tune in, not simply to a public opinion, but to the myriad views expressed on the social web. Our social web political trends observatory keeps you informed of what community opinion leaders are talking about: their reactions to news, the conversations these reactions trigger, whether these opinions are short-lived or represent fundamental issues in public debates, and whether public political and social figures are joining in these conversations.

Our political trends observatory is a weekly publication on the state of public opinion online and includes a dynamic trends chart that surveys major political and societal issues. Each quarter, we provide you with insight memos to help you gain perspective and define suitable action strategies.

To receive a copy of our political trends observatory, please contact us..

Brand observatory

To publish its monthly hit parade of most talked about industries on the social web, linkfluence relies on its monitoring dashboards that cover over 1,000 brands from about fifty industries. Linkfluence maps these communitiesand includes them in our livepanel. We have grouped them in three main categories: men’s web, women’s web, and societal issues’ web. We measure brands’ presence relative to their industry across social web conversations.

To receive our monthly reports, simply contact us to receive our newsletter. Also, linkfluence’s agency partners can subscribe to the monitoring dashboards we’ve created on these brands.

Perfume observatory

Linkfluence leads, in concert with osMoz (a portal that is part of the Firmenich Group), the first social web perfume observatory. The first edition of this multicountry measurement study in 2009 succeeded in detecting trends (segmentation, panorama, and expectations) that more traditional studies struggle to spot. For example, it showed niche brands lead slightly compared with classic brands and identified an increased demand for personalized perfumes.

Starting in 2010, the perfume observatory is to be published quarterly, offering both a hit parade of perfume and brand categories and an overview of sensorial and emotional trends social web early-adopter communities point to.