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ImpactMeasure a social media marketing campaign’s ROI and ROE

For brands, the challenge is joining in, feeding, and sometimes even leading conversations on the social web. But this activity also needs to be worthwhile. You need to measure closely and in real time the effectiveness of actions undertaken, calculate the real ROI and ROE and, in the end, prove a social media campaign’s effectiveness and pay-off.

Our impact pack allows you to monitor your campaign and message’s broadcast. It combines traditional site-centric approaches (web site traffic data, widgets, tools deployed for the campaign) with a community-centric approach. We analyze and map the paths taken when a campaign goes viral, evaluate how it is picked up, appropriated, and reformulated, and calculate the ROI and ROE. This provides you with an innovative deliverable that will set your social media campaigns apart.

Our engage and impact packs are complementary: they help you control social media campaigns upstream and downstream and optimize them regardless of the country targeted.

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Why linkfluence?

  • Measure a social media campaign in real time as it unfolds
  • Combine site-centric and community-centric measures to get a full picture
  • Calculate the real ROI and ROE throughout the campaign

Read our Evian Roller Babies Impact case study (prepared for BETC4D).

Act now!

Legal Disclaimer

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RTGI SAS is the publisher of this web site.

Its headquarters are located at Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France. Its capital stock is €80,000. The company is listed with the Corporate and Trade Register of Compiègne under the number 491 601 936.

Legal representative: Mr Alain Le Berre

Publication editor: Mr Guilhem Fouetillou

English texts: Patricia Lane www.francoamericanquill.com

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Linkfluence, Linkscape, Linksight, and Linkspread are RTGI SAS registered trade marks.

Except as expressly provided herein, the web site’s texts, graphics and multimedia content are protected under French copyright law.

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You have the right to access, modify, or correct your information and to cancel your account at any time, in accordance the Law of 6 January 1978, referred to as the "Law on Information Technology and Civil Liberties".

To exercise one of these rights, please write to: Mr. Alain Le Berre, RTGI SAS, Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France.

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