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Brand Essence 2.0Brand essence – relying on the social web’s spontaneous conversations

Are you tuned-in to the wide array of social media issues? As you watch your brand’s reputation and that of your competitors, are you leveraging the information you are collecting and making the most of it?

Our brand essence2.0 pack analyzes every Web community that shapes and affects your image. These myriad conversations have a direct influence on your brand’s representations. Our proprietary technologies identify and rank how each community segment is depicting your brand. Our marketing and audience research experts analyze the data collected.

With our brand essence2.0 pack, you benefit from expert analysis and practical advice to boost your marketing and branding strategies. Linkfluence research directors and analysts prepare a detailed report from the data gathered thanks to our proprietary technologies. This report describes your brand’s e-reputation, the conversations that take place around it, and the topics associated with it. Also, it shows your brand’s foundations on the Web, its strengths and weaknesses, and the overall tone used when speaking about it. These incisive insights allow us to provide you with specific and easy-to-implement tactics to boost your brand’s strategic communications and marketing.

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Why linkfluence?

  • Take advantage of an unexploited terrain (the social web) that relates millions of real experiences
  • Benefit from a research protocol that is similar to traditional branding studies to be able to compare these results to others
  • Conduct a large-scale non-participatory study free from the biases inherent to questionnaires
  • Capture the representations your brand triggers in each of the social web’s community segments (psychographic approach)

Brand essence2.0 is designed mainly for advertisers.

Read our Ferrero Brand essence2.0 case study. Act now!

Legal Disclaimer

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RTGI SAS is the publisher of this web site.

Its headquarters are located at Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France. Its capital stock is €80,000. The company is listed with the Corporate and Trade Register of Compiègne under the number 491 601 936.

Legal representative: Mr Alain Le Berre

Publication editor: Mr Guilhem Fouetillou

English texts: Patricia Lane www.francoamericanquill.com

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Linkfluence, Linkscape, Linksight, and Linkspread are RTGI SAS registered trade marks.

Except as expressly provided herein, the web site’s texts, graphics and multimedia content are protected under French copyright law.

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The information collected by this web site is only used by RTGI SAS to handle your request.

You have the right to access, modify, or correct your information and to cancel your account at any time, in accordance the Law of 6 January 1978, referred to as the "Law on Information Technology and Civil Liberties".

To exercise one of these rights, please write to: Mr. Alain Le Berre, RTGI SAS, Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France.

The data you entrust us with are kept for 12 months after their inscription on the web site. Passed that time, they will be deleted.