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+33.(0)1.42.43.64.13

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Insights 2.0

Four bricks represent the technological heart of what linkfluence has developed since 2006. This proprietary system lets us monitor closely the social web’s pulse and its evolutions (social networks, real-time web, etc.).

Sampling: Livepanel

Livepanels are country-specific web site samplings that serve as terrains for studies.

Livepanels carve the web into communities of interest (set of all types of sites that share the same subjects and discuss often).

Livepanels do not include the entire web, but only sites read, seen, and heard that are representative of the social web of each country.

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French, American, German, Italian, and Dutch livepanels include over 500 communities and 40,000 sites.

Our web researchers use our crawlers to update livepanels constantly.

Collecting

Extractors, individually and in real time, collect, index, and archive the contents our ecospheres produce.

Extractors are a generic extraction platform that can handle any site.

Extractors deal with each content according to its specificity (blogs, forums, social networks, micromedias).

Analyzing

We calculate innovative and operational metrics, based on all our ecospheres, for use by advertisers. These include:

  • Influence: Shows the likelihood that a message published on a site will be broadcast.

  • Penetration rate: Measures the level of presence of a brand, a company or a product per community.

  • Share of voice among competitors: Measures a brand, company, or product’s presence in each community compared with that of other players in its industry.

  • Repetition: Measures a message’s exposure given its repetition rate.

  • Engagement: Measures the intensity and diversity of exchanges around a brand, company, or product.

  • Return on investment (ROI) / Return on image (ROE) : Shows a message’s exposure and broadcast rate compared with the objectives set upstream (sales, leads, notoriety) and compares it to market standards.

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Restitution

The visualizations we develop allow for the easy representation of our data and metrics.

They are designed for their publication medium: static for print, dynamic and easy to manipulate online.

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They have been key to linkfluence’s reputation since 2005 (web maps, dynamic trend monitoring tools, etc.).

Legal Disclaimer

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RTGI SAS is the publisher of this web site.

Its headquarters are located at Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France. Its capital stock is €80,000. The company is listed with the Corporate and Trade Register of Compiègne under the number 491 601 936.

Legal representative: Mr Alain Le Berre

Publication editor: Mr Guilhem Fouetillou

English texts: Patricia Lane www.francoamericanquill.com

Industrial and intellectual property rights

Linkfluence, Linkscape, Linksight, and Linkspread are RTGI SAS registered trade marks.

Except as expressly provided herein, the web site’s texts, graphics and multimedia content are protected under French copyright law.

Respect for your privacy

The information collected by this web site is only used by RTGI SAS to handle your request.

You have the right to access, modify, or correct your information and to cancel your account at any time, in accordance the Law of 6 January 1978, referred to as the "Law on Information Technology and Civil Liberties".

To exercise one of these rights, please write to: Mr. Alain Le Berre, RTGI SAS, Technopolis III, 14 Rue du Fonds Pernant, Zac de Mercieres 3, 60200 Compiègne, France.

The data you entrust us with are kept for 12 months after their inscription on the web site. Passed that time, they will be deleted.