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Insights 2.0
As Orange Lab sociologist Dominique Cardon noted, “the web is an invitation to exposure and transparency, but its structure is not easily seen. To understand it, you need to develop tools and analysis skills to observe the web from a sufficient perspective. This is exactly what linkfluence strives to do in proposing mapping techniques that undress the web to reveal its arrangement of links, territories, and traffic patterns that comprise information’s architecture in web media universes.
Thus, the tools linkfluence has developed to decipher sites’ relational structure and information’s processes on the web are essential instruments today for social science researchers.”
Since its founding, linkfluence has been taking part in several research projects.
Feed-ID: European web media referencing portal
The Feed-ID project was chosen among the State Secretariat for Strategic Studies and the Development of the Digital Economy‘s Innovative Web projects at the end of 2009. Wikio, the European information portal; Syllabs, a laboratory specialized in IT linguistics; and linkfluence are spearheading this two-year project. It is part of the government-led digital recovery plan.
Feed-ID aims to create a European portal for referencing information sources, guaranteeing the quality of the sources indexed and offering both a public face for Internet users and an API collection to ensure its integration in the web 2.0′s fragmented and interoperable ecosystem.
By 2011, this project will make available a powerful environment in which to develop applications. It will act as a key catalyst in the web 2.0 ecosystem for content producers (bloggers, on-line media), allowing them to promote their sites and earn income from them, and for content users (portals, search engines, web advertising agencies), providing them a better understanding and assessment of this universe.
Linkfluence brings to Feed-ID its expertise in social network analysis, mapping information, and measuring web 2.0 broadcasting and influence phenomena.
Webfluence: defining the web’s morphodynamics
Webfluence is a 24-month research project funded mainly by the French National Research Agency (ANR) and involving four partners: the French Center for Research on Applied Epistemology (CREA), Orange Labs, the University of Paris VI Computer Sciences Laboratory (LIP6), and linkfluence.
Webfluence’s goal is to study and model information flows by distinguishing between those produced by established media (traditional media and pure players) and those produced by different communities of interest in the French blogosphere. The relationship of two communities to spheres of information on the web is explored specifically: that of news, social, and political commentators and analysts, and that of those keen on creative leisure pursuits. Webfluence aims, in fine, to define operational metrics of audience and information broadcast on the digital public space and to express them as indicators and as mapped dynamic visualizations.
Linkfluence’s role within this ANR project is double: co-leadership of and scientific advisory to the project, and making available the body of data needed to achieve the project’s goals. Linkfluence is developing an innovative system to generate on the fly extraction masks of blog posts and comments by relying on those web pages’ HTML and semantic structures.
Typically, audience indicators, user-generated content’s prescriptive power, and campaign performances are intensely affected by web 2.0 uses. The relationship between advertiser and consumer reverses. Such research enables linkfluence to devise metrics that, tomorrow, will define the digital communications market.
Web communities’ drivers: Twitter and web streaming
Stéphane Raux joined linkfluence in January 2010 to pursue his doctoral thesis under the guidance of Christophe Prieur from the Algorithmic Computer Sciences Laboratory (LIAFA – Paris VII). His thesis deals with the interactions of web communities, in other words the ability to consider the temporary nature of hyperlinks that draw the web’s networks of shared interests. Modeling these phenomena allows to devise the network’s phylogenesis, that is to say to understand the appearance and disappearance of, and evolutions in, communities and interaction spaces.
The first experimentation terrain in this thesis is the streaming web’s space – or real-time web. It looks at the multinetwork relations that exist between Twitter and the blogosphere.
Developing, in collaboration with the French National Audio-Visual Institute (Ina), the Webcollecte crawler
Linkfluence has been co-developing the Webcollecte crawler with Thomas Drugeon’s team at Ina since 2006. A crawler is software that explores millions of web pages, extracts their content, and records their hypertext links. Thanks to this technology, linkfluence continuously maps the social web in all countries in which the company undertakes projects.
Webcollecte frees linkfluence from the constraints search engines impose and permits a free exploration of the web’s topography.
Ina uses this crawler to support its web legal deposit mission which aims to archive websites related to audiovisual, collecting more than 4 billions contents every year, a large part being videos.
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