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Mapping the future of public media

July 10, 2008

linkfluence — admin

For those of you who were not able to attend this year’s Beyond Broadcast Conference in Washington, DC, its organizer, American University’s Center for Social Media, has published a complete overview of the day’s debates and discussions.

 

Within a framework of discussions around the future and the independence of public media in an always evolving mediascape, notably because of new uses made possible by the Internet, three main topics were addressed:

  • maps and dataviz solutions as ways to share information at a time when information comes in abundance;
  • maps as a way of revealing the future of public media (where linkfluence was kindly asked to share its view)
  • mapping the money (commercial media ventures vs. non-commercial media ventures)

“it will be much harder for any single actor to set the agenda, because they would have to be present in every community.” Instead, “media actors will have to work with local outposts in terms of providing information and setting agendas.”

I shared with the distinguished audience the idea that the mediascape was becoming more and more clusterised, with communities of interest becoming more and more prominent. Any venture, either commercial or not, wanting to push and promote information these days will have to work community by community, and not just broadcast to the masses. Read (and watch) more here.

anham

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